🔹 Role of a Digital Marketer:

• Develops and implements digital marketing campaigns.

• Increases online presence and brand awareness.

• Analyzes and optimizes marketing performance.

• Engages with target audiences through multiple digital platforms.

• Drives traffic, conversions, and sales using online strategies.

🔹 Key Responsibilities of a Digital Marketer:

Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

• Optimize websites to rank higher on search engines.

• Conduct keyword research and implement SEO best practices.

• Manage Google Ads and other paid search campaigns.

Content Marketing:

• Create and distribute engaging content (blogs, videos, infographics).

• Develop content strategies for attracting and retaining customers.

• Optimize content for SEO and user engagement.

Social Media Marketing (SMM):

• Manage and grow social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.).

• Create and schedule social media posts and campaigns.

• Engage with followers and manage online communities.

Email Marketing:

• Develop email campaigns for customer engagement and retention.

• Segment email lists and personalize content.

• Track email performance metrics (open rates, click-through rates).

Pay-Per-Click (PPC) & Online Advertising:

• Run and manage paid advertising campaigns on Google, Facebook, Instagram, and LinkedIn.

• Optimize ad budgets for maximum ROI.

• Track and analyze campaign performance.

Data Analytics & Performance Tracking:

• Use tools like Google Analytics, Facebook Insights to measure performance.

• Track key performance indicators (KPIs) and suggest improvements.

• Generate reports on campaign success and ROI.

Affiliate & Influencer Marketing:

• Collaborate with influencers and affiliates to promote products/services.

• Manage partnerships and track referral performance.

  
  

Website & Landing Page Optimization:

• Improve website UI/UX for better engagement and conversions.

• Run A/B testing for website and ad performance improvements.

🔹 Qualifications & Skills Required:

✅ Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (not always mandatory).

• Certifications in digital marketing (Google Ads, HubSpot, Facebook Blueprint, etc.) are a plus.

✅ Essential Skills:

1. SEO & SEM Knowledge – Understanding of search engine algorithms and paid search strategies.

2. Content Marketing – Ability to create compelling content for blogs, videos, and social media.

3. Social Media Expertise – Experience in managing social platforms and running ads.

4. Email Marketing – Knowledge of email automation tools (Mailchimp, HubSpot, etc.).

5. Data Analytics – Familiarity with Google Analytics, social media insights, and performance tracking.

6. PPC Advertising – Experience with Google Ads, Facebook Ads, and other paid advertising platforms.

7. Graphic Design & Video Editing (Bonus Skill) – Basic knowledge of Canva, Photoshop, or video editing tools.

8. Marketing Automation – Experience with CRM and automation tools like HubSpot, Marketo, or Salesforce.

9. Strong Communication & Creativity – Ability to create engaging campaigns and communicate effectively.

10. Adaptability & Problem-Solving – Staying updated with new trends and adapting strategies accordingly.